DESIGNS
Designs That Clarify, Connect, and Inspire
Creative materials and visual assets developed to bring strategy, messaging, and mission together in a clear, polished, and engaging way. From campaign graphics to collateral and digital content, this work helps organizations show up consistently, communicate with purpose, and create visuals that support connection, trust, and action.
Eye Thrive
Project Background
Eye Thrive gives children the ability to thrive through access to essential vision services. Since 2004, the organization has provided free essential vision services for children in the St. Louis region, with programs designed to remove barriers that keep children from receiving the eye care they need.
This postcard was created to invite prospective and new donors to visit Eye Thrive’s Mobile Vision Clinic and experience the mission firsthand. Rather than simply explaining the organization’s work, the piece encouraged supporters to step inside the clinic, meet the team, and see how donor support helps children access vision screenings, eye exams, glasses, and follow-up care.
The goal was to create a donor engagement piece that felt energetic, approachable, and memorable while still clearly communicating the value of a site visit. The postcard needed to introduce the Mobile Vision Clinic as both a practical service delivery model and a powerful example of Eye Thrive’s impact in action.
Healing Action Network
Project Background
Healing Action Network’s 2025–2027 Strategic Plan was created to communicate the organization’s next phase of growth, impact, and organizational maturity. Since opening in 2015, Healing Action Network has grown to fifteen full-time employees, increased its operating budget to $2.2 million, provided support and services to more than 700 survivors of human trafficking, and expanded services through three core programs: Center for Survivors, Coalition Against Trafficking & Exploitation, and Volunteer Service Link.
The plan needed to do more than outline priorities. It needed to tell a clear organizational story: where Healing Action Network has been, how its survivor-led values shape its work, and what strategic choices will guide the organization through the next three years. The final document was designed as both an internal roadmap and an external communication piece that could help board members, staff, funders, partners, and stakeholders understand the organization’s direction.
Little Roots Learning
Project Background
Little Roots Learning needed a name and visual identity that would feel warm, approachable, and memorable for families seeking home childcare. The brand needed to communicate safety, nurturing care, early learning, and child development while still feeling bright, cheerful, and engaging.
The name Little Roots Learning was developed to reflect the foundation that early childhood care provides. “Little Roots” suggests children being nurtured from the beginning, while “Learning” reinforces that the childcare setting offers more than supervision — it supports growth, curiosity, structure, and development.
The flyer was designed to clearly communicate key information for parents, including weekly rates for children who are potty trained and not potty trained, healthy snacks and meals, a safe environment, learning curriculum, home childcare, caring provider support, potty training assistance, weekday hours, and email contact information.
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Strategic Communication for Mission-Driven Growth
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